At Narration, marketing starts with your story.

OUR STRATEGIC APPROACH

We believe in a process-driven approach to marketing that ensures every campaign is effective and aligned with your business goals. We work with you every step of the way to achieve your objectives.

HOW WE WORK

A Four-Phase Journey to Marketing Excellence

Every successful campaign follows a proven methodology. Here’s how we transform your vision into measurable results.

Phase 1: Situational Analysis & Discovery
We begin with an in-depth workshop to understand your brand, clarify your core message, identify your target audience, and assess your current digital presence and competitors. This stage allows us to define clear objectives and establish a strong foundation for your brand’s narrative.
Phase 2: Strategy & Planning
Building on our discovery phase, we develop a clear and focused strategy. Key themes are identified, priorities are set, and a structured roadmap is created to support both short-term activity and long-term growth. All decisions are guided by insight, not guesswork.
Phase 3: Implementation & Execution

This is where the strategy is brought to life. Our team manages and delivers each element of the plan with consistency, clarity, and attention to detail.

Website Refinement & SEO
Refining your website with improved content, structure, and considered SEO to strengthen visibility and usability.
Content Creation
Developing written, visual, and video content that communicates your message clearly and consistently.
Social Media Management
Managing your social channels with thoughtful content, genuine engagement, and steady audience growth.
Paid Advertising
Planning and managing targeted advertising campaigns to increase reach and support meaningful conversions.
Phase 4: Monitoring & Control
Performance is continuously monitored using clear KPIs such as website traffic, engagement, and customer response. Regular reporting ensures transparency, while ongoing adjustments help keep activity aligned with your goals and maximise return on investment.

Stephen@narration.ie

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